Social media in the cannabis industry is hard as it is.
Why make it harder by using hashtags on your company Page posts?
We can’t boost or buy ads for a lot of industry Pages.
WHY would you want engagement to go down?
Another reason why hashtags aren’t great on Facebook is that marketers can’t measure them, since the majority of profiles are private.
What’s the point, then?
“5. Posts with hashtags receive less engagement than those without
Buzzsumo’s study of over 1 billion Facebook posts discovered that posts on Facebook that include a hashtag receive less engagement than those without hashtags.”