The cannabis industry was built on Social Media and Networking. While those two sometimes melt into each other, it’s important to remember how crucial social media – and being SOCIAL – is to your cannabis brand(s).
With one of our contracts ending, we needed to find another firm to take over handling the social media for a client. We spent hours interviewing agencies only to find the most important thing lacking in all of their proposals: The social part of social media.
Nobody likes being ignored
When asked about the amount of time they dedicate to social engagement for a client, a representation from one agency said they spend about 1.5 hours per month responding to comments.
We don’t know about you, but our followers, and those of our clients, are much more important than making engagement a chore, and putting so little time into it. Letting comments sit until it’s convenient or scheduled will drive people to your competition. Nobody likes being ignored.
Social interactions matter. They help connect brands. In the cannabis industry, those connections are how business is done. They’re vital. You cannot ignore them. That’s ignoring opportunities.Click To Tweet
Pay attention and listen – EVERY day.
That can be hard to do when you don’t understand the platform. One firm we spoke with didn’t know that a Facebook Page can like other pages.
Brand pages need to like other pages to create a rich feed for business to business interaction. (Yes, you need to do this, and for more than 1.5 hours a month!). They had no idea that this was even an option. Yet, someone is paying them to represent their brand online. You cannot connect and be social if you’re not paying attention and reading content from others in the industry.
It’s not hard to be social
With every network prohibiting cannabis, hemp, and psilocybin brands from running ads, what are they doing then? Are they just posting and leaving?
It appears so.
That does nothing for your brand. Put in a little effort and time. Be social.
Our clients pay our bills. Their brands are our babies and our responsibility online. To put so little time into building a community blows our minds! Click To Tweet
Do it right, or don’t do it at all.
Need help? Get in touch with us.