Are you getting the traffic from your social media channels you expect?
One thing that can be so frustrating for small business owners, especially in emerging industries, is competing in the feed of the social media networks. That algorithm can be a beast to get through, so having an optimized profile can help. One way to stand out… Have a complete profile If you’ve got…Read More
How many times do you post to social media a day?
It’s more than posting social media content I love when I am chatting with a potential client, and can explain what really goes into social media. The actual post is about 10% of the work a professional social media manager does. 1. Before that post, I have to take the time to research your target…Read More
Cross-posting on Cannabis Social Media: There’s An Etiquette
One of the most maddening habits I see in cannabis social media is cross-posting. More specifically, cross-posting with zero regard to editing after the content is posted so it looks good. Keep in mind this is for businesses, not people. Brands should put more effort into their social media posts. Let me explain…Read More
Why Twitter? More Reasons Cannabis Brands Should Be Using It
After 16 years of doing social media for small businesses, I’m still surprised at how many people behind the screen don’t understand how social networks help to brand your business. Ignoring networks, because they aren’t Facebook or Instagram, can harm more than help, so it’s important that your social media strategy includes more networks.…Read More
Being Social Should Be The #1 Priority For Your Cannabis Brand
The cannabis industry was built on Social Media and Networking. While those two sometimes melt into each other, it’s important to remember how crucial social media – and being SOCIAL – is to your cannabis brand(s). With one of our contracts ending, we needed to find another firm to take over handling the social…Read More
Why You Need Twitter for the Cannabis Industry
It never fails. At least once a month, I get a random email from someone asking for help in getting their Instagram account or Facebook Page back. In my responses to them, I always ask about the other networks they’re using. Most are putting everything into Facebook and/or Instagram. Why would you do that? …Read More
How To Get Your Cannabis Brand’s Instagram Account Reinstated
Instagram and Facebook are reactive, so the accounts are automatically disabled, or even worse, deleted.
Disabled means you have a chance to appeal losing your account. Deleted means it’s gone.Read More
Tips for Your Cannabusiness on Social Media
As always, I am prompted to write something when I see something done so poorly and unprofessionally on LinkedIn. Many times, I ask myself how some of these places are still in business. I get it. Not everyone has been a heavy social media user like me and doesn’t understand there are nuances and etiquette…Read More
Never Trust a Skinny Chef…or a Social Media “Manager” Who Has 37 Followers
Another message from another cannabis Facebook friend who hired another inept “social media” person. Remember that saying “Never trust a skinny chef!”? The same goes for social media. Before you hire someone, especially in the cannabis industry, there are some key things to know and look for. 1. Check out their social media. If their…Read More
Your Cannabis Social Media Sucks!
Yep, I said it. In fact, I say it almost every day as I interact with other brands on behalf of my clients. It’s so disheartening, because I believe in this industry. I want it to be professional, and LOOK professional to those who aren’t in the industry. We have states with medical programs on…Read More